The Use of Sex in Advertising

Paper Summary:

This paper takes a look at how the advertising industry places almost no limits on its use of sex to sell products and explains why this form of advertising is harmful to the consumer. The paper also explains why advertisers use sex to sell products and looks at what consumers can do to restrict or eliminate the excessive use of sex in advertising.

From the Paper:

"Aside from the obvious blatant contribution these sexually oriented advertisements have toward the destruction of the moral fiber of our nation these advertisements also contribute to destruction of the thinking processes of the specific demographic to whom they are directed. For example, the perfume advertisements of Calvin Klein tell young women, many of whom are just reaching puberty that it is perfectly correct, proper and desirable to starve one's self into an abhorrently emaciated body frame thus creating eating and nutrition disorders than can take a lifetime to correct. That is providing the life span is long enough in their desirable body style to accomplish a cure."

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