Login Create Account
 
Power Your Document

The University of Greenwich in Poland


# 55877
The University of Greenwich in Poland
This paper is a marketing analysis of the potential entry of the University of Greenwich, London, into Poland.
2,800 words (approx. 11.2 pages) | 22 sources | APA | 2004 United States


Paper Summary:

This paper explains that the University of Greenwich, located in Greenwich, London, plans to offer Masters level courses in strategic marketing management in Poland, assumedly through online courses. The author points out that, in addition to individual students, the Greenwich University also should target local businesses in the region to encourage these entities to send their staffs for further education to improve their knowledge base and consequently gain a competitive edge, especially because of Poland's entry into the E.U. The paper relates that students have been entering the field of higher education in Poland in growing numbers, but the participation, or market penetration, of students in Polish universities for higher degrees is lower than many other countries in the E.U.

Table of Contents
Country Selection and Economic Conditions
Entry Strategy
Targeting and Positioning
Marketing Mix
Conclusion

From the Paper:

"In such an environment (in flux), offering the population and the business in the region access to education can help companies define and create smart strategies. In turn, these can help the citizens grow and prosper in the periods following the entry into the EU and over the long-term. The indications are that the Poles have been able to embrace new technology relatively rapidly. They can use the information to help the country improve productivity. This shows that the population that has been wanting changes for several generations and is willing to make the necessary improvements. The economy in the region is still basically manufacturing and agriculture. By offering the knowledge in strategic marketing and distribution, Poland can become a gateway for movement of products into the other more eastern block countries."

Cite this paper

APA Citation:

The University of Greenwich in Poland (2012, January 15). Retrieved February 13, 2012, from http://www.academon.com/Essay-The-University-of-Greenwich-in-Poland/55877

MLA Citation:

"The University of Greenwich in Poland" 15 January 2012. Web. 13 Feb. 2012. <http://www.academon.com/Essay-The-University-of-Greenwich-in-Poland/55877>




ATTENTION:

Your browser does not have cookies enabled.

Our shopping cart will not function properly.
Downloadable version: $ 50.95
ADD TO CART »
You will be able to download, read and edit this file once you buy this document
Shopping Cart
Currency:
AcaDemon.com is that one place
Published by:

Calwriter US
Publisher Since:
Nov 28, 2004
We've been publishing our papers on AcaDemon for several years now and have a very high satisfaction rate with our customers. Our writers invest a great deal of time and effort in researching and writing all of their papers and their professionalism as writers is reflected in those papers.
Seller Assistance
Share Our Success