The United States Airline Industry

Paper Summary:

This paper briefly assess the United States airline industry using Michael Porter's Five Forces theory. It examines the level of rivalry within the sector. The author proceeds to explore the threat of substitutes as it pertains to the airline industry and its over all competitiveness.

From the Paper:

"The following paper will briefly assess the United States airline industry using Michael Porter's Five Forces theory. Specifically, the paper will examine the level of "rivalry" within the sector and proceed from there to examine the "Threat of Substitutes" as it pertains to the airline industry and its over-all competitiveness. Not to be overlooked, "Buyer Power" and "Supplier Power" will also be discussed and so too will the barriers to entry which complicate the influx of new aspiring firms and competitors. Ultimately, what should emerge from this paper is an appreciation that, while the sector is not "perfectly" competitive, it is nonetheless one featuring stirring competition and constant efforts to bolster tight profit margins. According to Porter's Five Forces theory, there are - as one might suspect - five major `forces' or factors which determine the level of ..."

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