The U.S. Hispanic Consumer

Paper Summary:

This paper explains that the erroneous stereotyping and the situation of the overwhelming number of illegal aliens from Hispanic countries of origin have galvanized even more the schisms against the Hispanic population. The author points out that the language barrier is a huge problem because the Hispanic languages have several dialectic making it complex not only to learn each other's language but also to use in everyday intercourse; therefore, the whites and blacks simply ignore the problem, which drives the Hispanic even deeper into a clan type of lifestyle. The paper relates that some of the enterprising Hispanics do quickly establish retail outlets for the general population, which, because of the language barrier, are mostly patronized by other Hispanics; however, most of the products sold are American products.

From the Paper:

"Hispanics account for almost 11% of the American population, numbering now over 30 million according to the U. S. Census Bureau. And, their numbers are expected to triple by the middle of the Century, accounting for nearly a quarter of America's population. These emphatic figures alone sustain the reality that the Hispanic is a consumer in America. It's a physical impossibility to sustain a population group of this massive size with products only from their native lands.
The census figures, although correctly account for the overall population of Hispanics in the United States it's what they don't say where many of the wrong impressions concerning this ethnic group as consumers in America seems to be coming from. For example, Hispanics tend to crowd into large metropolitan areas and thus create the normal overcrowding problems these areas experience."

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