This paper discusses the travel industry's use of the Internet as a sales and marketing tool.
Written in 2004; 3,450 words; 3 sources; APA; $ 97.95
Paper Summary:
This paper explains that the travel industry makes extensive use of the Internet with one objective, to take reservations. The author points out that, for the major service providers, such as airlines, hotel chains, and retail cars, the Internet works extremely well; but, for small hotels, it is only a marketing tool. The paper reviews eleven travel websites, such as Expedia.com and the Three Village Inn of Stony Brook, NY.
Table of Contents
Expedia.com
Travelocity.com
Delta Air Lines
Aer Lingus Irish Airlines
Irish Tourist Board (Bord Failte)
West Virginia Web site
Crowne Plaza Hotel, Cedar Rapids, IA
Planet Rider
Enterprise Rent a Car
Bed and Breakfast Inns Online
Three Village Inn, Stony Brook, NY
Conclusion
From the Paper:
"But remember, travel is big-ticket, and people shop for it. The Internet makes it easy to run up a hundred permutations of a desired trip (arrival and departure times and days, airports, amenities at hotels, cars available, discounts on all of the above, special attractions ad infinitum) without driving a travel agent nuts. Or worse, with the would-be traveler failing to fulfill his or her heart's desire because the travel agent was worn out. So there, in short, is another piece of the travel industry marketing puzzle: Infinite customization, and at no extra cost."
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