The Toyota Motor Corporation

Paper Summary:

This paper explains that the fundamental marketing strategy at Toyota is to leverage its complete line-up of vehicles to satisfy regional requirements across the world; other companies rarely have as large a line-up of vehicles as Toyota manufactures. The author points out that a recent corporate strategy is a new management system, which speeds up the decision-making process and augments the potential to devise and implement global strategies. The paper relates that the management philosophy comes through the efficient implementation of the Toyota Production System (TPS) that goes beyond physical and cultural boundaries thus increasing their global competitive advantage and that depends in part on a human resources management policy, which stimulates not just the creativity of employees and loyalty but also an extremely efficient network of suppliers and manufacturers of components

Table of Contents
The Firm and Its Principle Business Activities
The Firm's International Level Strategy
The Firm's Corporate Level Strategy
An Example of the Firm's Business Unit Operation
How These Strategies Create Value and Sustain Competitive Advantage

From the Paper:

"Ever since it's founding, the corporate philosophy has all the time to work towards motorization and play a significant part in the development of society through offering reasonably priced, and qualitative cars to people in areas of the world where automobiles have not become so popular. Keeping this objective in view, and also a type of self-encouragement for the Toyota group the company emblematically the Global Vision 2010 a perfect goal of attaining a 15% market share in the early stages of the year 2010. The strength at Toyota is the common passion and motivation for manufacturing of vehicles which the Toyota Way creates and entrenches in every personnel. Truly, the Toyota way does not embark to homogenize the diverse values which are present in any group of individuals."

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