The paper discusses the tobacco industry's marketing of cigarettes to youth.
Written in 2002; 1,390 words; 10 sources; MLA; $ 46.95
Paper Summary:
This paper examines how the tobacco industry markets it's products, with specific attention payed to the youth market. The author also describes the tobacco industry, and details its success and failures, especially over the past years wince the public now has a heightened awareness of the negative affects of smoking. Several components of the marketing plan are analysed and evaluated. The components of the campaign discussed include the use of cartoon characters, free cigarette giveaways, event sponsorship and the use of walking billboards.
From the Paper:
"Researches and findings have indicated that tobacco companies have always attempted to target their marketing campaigns entirely the young generation between the ages of 18- to 25 year who are mostly smokers. Furthermore, the financial incentive is overwhelming for involving underage smokers more effectively than the competition. Countries like Unites States and Canada has the tobacco industry sponsors with so-called youth access programs, in which the retailers are repeatedly told as not to sell tobacco products to minors (Redirect to - Regulation of Tobacco Sales, Marketing, and Use)."
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