The Thailand Cosmetics Market

Paper Summary:

This paper explains that Thailand is considered a potential gateway to Southeast Asia for both exports and investment, thus a lucrative and promising market. It explains that within Thailand, the cosmetics industry is actually one of the fastest growing sectors and cosmetics are booming in all of Asia. The author points out that the cosmetics industry is one of the leading industries in Thailand, providing opportunities for free regional trade, high productivity and strong competitiveness. The paper relates that the latest trend in Thailand, similar to the global marketplace, is a move toward more natural products and greater targeting of teenagers and male consumers.

Table of Contents
Introduction
Overview: Thai Business Environment
Political Environment
Cosmetic Industry Stats

From the Paper:

"Anyone wishing to start a business is counseled to be aware of Thai culture so that he or she can best focus and market his or her product to the population at large. There is slow progress toward utilization of E-Commerce in the country; however, the commercial community in Thailand is for the most part computer literate. Generally, cosmetics sales and exports have been successful in Thailand without reliance on E-Commerce."

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