The Subway Sandwich Shop

Paper Summary:

This paper that the Subway Sandwich Shop, started as a single store in Connecticut in 1965, has grown into a multi-billion dollar organization with more than 17,000 locations in 72 countries around the world, currently having more stores in the United States than McDonald's. The author points out that the chain received more requests for franchises in 2001 than in any other year of its existence, beating out all other fast food franchise requests. The paper relates that, in recent years, Subway has successfully associated itself with a general movement toward healthier foods, taking advantage of consumers' preference for low-fat meals and healthy ingredients by advocating its sandwiches as a means for weight loss and control.

Table of Contents
Introduction
Strengths
Weaknesses
Opportunities
Threats

From the Paper:

"While Subway sandwiches are certainly popular, the company must be careful not to fall into the trap of believing that it must continually change its offerings in order to remain the market leader. Change is good in moderate amounts; smart executives, indeed, will carefully monitor consumer preferences in order to ensure company strategies are in line with them. However, too much change too soon can cause a company to lose favor with customers, as the reasons for a company's popularity begin to be erased."

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