Examines the major marketing methods used to sell political candidates.
Written in 1989; 900 words; 1 sources; $ 31.95
From the Paper:
" The Selling of the President 1968 was an important book when it was first published. It revealed to the world many of the marketing methods being used in electoral politics in the television age. Television had been a staple in the American home for almost twenty years by the time of this book. Campaigns had made use of television for some time and had found ways of using television ads to good advantage, but television had not yet become the primary means of selling a candidate such as it is today.
In the current election, for instance, the traditional mailings have slowed to a trickle while television ads--and especially negative television ads--are being used with greater frequency. Millions of dollars are spent by candidates to reach the voter through television, and no one makes any pretense that (...)"
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