The Royal Caribbean Cruise Company

Paper Summary:

This paper presents a brief history of the Royal Caribbean Cruise company, which includes a discussion of the other cruise companies that merged to create the Royal Caribbean Cruise company, a look at innovative ideas that the company introduced into the cruise industry, a description of its expanded fleet and its growth over the years and a look at company financials.

From the Paper:

"The sixties were a time of tumultuous change in the world, and the travel and leisure industry was no exception. Just before the end of the decade, three Norwegian shipping companies, Anders Wilhelmsen & Co., I.M. Skaugen & Company, and later Gotaas Larsen, came together to found a cruise line, Royal Caribbean. This new venture was formed with the goal of creating a line of custom ships with amenities aimed at a new industry, pleasure cruising."

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