This paper analyzes two approaches to the development of a statistical relationship between the level of advertising funds expended in the marketing of a product and the realized sales of that product. Creast Toothpaste is the demonstration product.
Written in 1983; 2,025 words; 4 sources; $ 71.95
From the Paper:
"It is the purpose of this research to analyze two separate approaches to the development of a statistical relationship between the level of advertising funds expended in the marketing of a product and the realized sales of that product, with subsidiary goals of: a) evaluating the significance of the relationship between advertising expenditures and sales; and b) forecasting the sales of a product through use of the advertising/sales relationship established.
The product selected for this analysis is ?Crest" brand toothpaste, which is produced by Proctor & Gamble. The two approaches to the development of a statistical relationship ... "
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