This paper examines the evolution of the power of the presidency and the political skills needed to be a successful president. The paper argues that there are two types of politics the president must master, retail and wholesale. Retail politics is face to face contact in the smoke filled rooms. The paper claims that in our age of modern media, wholesale politics has become often more important when it comes to getting elected. Campaigns focus on the media and the candidate must win the media battle. The paper also examines how the Clinton administration used the power of the presidency with examples of a policy success and failure. Furthermore, the politics behind healthcare reform and NAFTA are examined.
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