The Pottery Barn's Website

Paper Summary:

This paper describes and analyzes the website of the home furnishings company, "The Pottery Barn". The paper looks at the site's targeted audience, its effectiveness, and its usability, and then concludes with some simple recommendations for improvement.

From the Paper:

"Potterybarnkids.com is a website run by the popular home furnishings company The Pottery Barn. The Pottery Barn itself sells furnishings that aspire to be both decorative, creative, yet comfortable and affordable for modern twenty or thirtysomethings decorating their first homes or apartments. (Potterybarn.com, 2004) Pottery Barn Kids is a subsidiary of the Pottery Barn Company. This branch has as its objective the mission of drawing young parents into decorating their children's home "spaces" with the same flair and style typical of Pottery Barn consumers in adult home "spaces". It also attempts to "hook" very young children into becoming concerned about design and home furnishings style in a way that will make them Pottery Barn consumers in the future."

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