The Package Tour

Paper Summary:

This paper examines the history of the tourism industry, focusing on the revamping and revival of the so called 'package tour'. According to this paper, the package tour concept is that of an all-inclusive vacation in one.

From the Paper:

"The tourism industry in the early 21st century operates within a complex globalized marketplace in which it is subject to rapidly changing social, cultural and economic factors. Perhaps nowhere is this more apparent than in the package tour model which exerted significant dominance over the industry until the fragmentation of the market and the privileging of consumer choice and independence at each level of the tourism experience. However, given the influence of major corporate players it is perhaps not surprising that the recent innovation of dynamic packaging has led to a revival of the "package tour" concept in a carefully revised form."

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