This paper discusses the PDA market, emphasizing the importance of support services for operating platforms and price.
Written in 2006; 1,040 words; 4 sources; APA; $ 36.95
Paper Summary:
This paper explains that PDAs function as mobile personal computers for most users; therefore, the key feature that users demand is an adaptable and consistently updated operating system. The author points out that customers, who are willing to pay for a better quality product, are usually much less price sensitive and much more quality focused, thus charging more for these additional upgrades should not significantly impact overall sales. The paper refers to products such as Microsoft Treo, Psion, Amida, Sony CLIE, HP IPAQ, Radio Shack, Sonic and Dell Axim.
From the Paper:
"Traditional post sale service arrangements provide a repair center in which users can send their PDAs for repair or replacement. However, recently companies such as Psion and Fujitsu have begun offering "at home repair services", which allows users to upload their PDA's internal data over the internet and self-repair software issues over the internet. They also offer overnight shipping of new parts to expedite the repair process. The first step is to create a support call center with experienced product service managers. Creating a standard operating procedure for common problems and making this documentation available over the internet would be extremely helpful."
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