Login Create Account
 
Power Your Document

The North American Automotive Industry


# 100475
The North American Automotive Industry
This paper analyzes the automotive industry in North America, led by the big three domestic manufacturers of General Motors, Ford and Daimler-Chrysler.
1,240 words (approx. 5 pages) | 7 sources | MLA | 2007 United States


Paper Summary:

This paper explains that, if the big three domestic automotive manufacturers---General Motors, Ford and Daimler-Chrysler---wish to continue to be considered the dominant automotive brands in North America, they need to significantly reduce operating expenses related to employee benefits, costs, legacy expenses and related cost premiums. The author points out that they must re-brand themselves as environmentally conscious automotive manufacturers with fuel efficient products, such as hybrid powered vehicles similar to those developed by the Japanese manufacturers. The paper states that, unless the domestic automotive manufacturers undertake these actions, they will face bankruptcy, shattered union and supplier relationships and loss of domestic market share. The paper includes quotations.

Table of Content:
Industry Overview
Industry Competitors
Economic Dimensions
Technical Factors
Global Factors
Conclusion

From the Paper:

"Beyond various successes relating to individual vehicles, the big three automotive companies in North America are basically attempting to respond to the strategic success of their foreign competitors; primarily the Japanese big three: Toyota, Honda, and Nissan. While the German luxury brands, Mercedes and BMW are important competitors, they compete largely in the luxury car segment of the overall automotive industry and are not the volume threat that the Japanese companies are."

Sample of Sources Used:

  • Beucke, D, et al. "Why GM's plan won't work...and the ugly road ahead." Business Week, 3923(2005): 84.
  • "General Motors Corporation SWOT Analysis." Datamonitor, April, 2005.
  • "New Cars in the United States-Industry Profile." Datamonitor, 0072-0358, Oct.(2005).
  • Oughton, C. 2 Industrial policy and economic development. In Industrial and Labour Market Policy and Performance: Issues and Perspectives, Coffey, D. & Thornley, C. (Eds.) (pp. 9-28). New York: Routledge; 2003.
  • Stoll, John D. "Up Against the Wall(St.)." Ward's Dealer Business, 39/1(2005):18.

Cite this paper

APA Citation:

The North American Automotive Industry (2012, January 15). Retrieved February 13, 2012, from http://www.academon.com/Essay-The-North-American-Automotive-Industry/100475

MLA Citation:

"The North American Automotive Industry" 15 January 2012. Web. 13 Feb. 2012. <http://www.academon.com/Essay-The-North-American-Automotive-Industry/100475>




ATTENTION:

Your browser does not have cookies enabled.

Our shopping cart will not function properly.
Downloadable version: $ 25.95
ADD TO CART »
You will be able to download, read and edit this file once you buy this document
Shopping Cart
Currency:
AcaDemon.com is that one place
Published by:

Quality Writers US
Publisher Since:
Oct 23, 2007
We are a writing company that's been in business for over 7 years. We write top quality papers and have excellent feedback from all of our customers.
Seller Assistance
Share Our Success