This paper analyzes the automotive industry in North America, led by the big three domestic manufacturers of General Motors, Ford and Daimler-Chrysler.
Written in 2007; 1,240 words; 7 sources; MLA; $ 42.95
Paper Summary:
This paper explains that, if the big three domestic automotive manufacturers---General Motors, Ford and Daimler-Chrysler---wish to continue to be considered the dominant automotive brands in North America, they need to significantly reduce operating expenses related to employee benefits, costs, legacy expenses and related cost premiums. The author points out that they must re-brand themselves as environmentally conscious automotive manufacturers with fuel efficient products, such as hybrid powered vehicles similar to those developed by the Japanese manufacturers. The paper states that, unless the domestic automotive manufacturers undertake these actions, they will face bankruptcy, shattered union and supplier relationships and loss of domestic market share. The paper includes quotations.
Table of Content:
Industry Overview
Industry Competitors
Economic Dimensions
Technical Factors
Global Factors
Conclusion
From the Paper:
"Beyond various successes relating to individual vehicles, the big three automotive companies in North America are basically attempting to respond to the strategic success of their foreign competitors; primarily the Japanese big three: Toyota, Honda, and Nissan. While the German luxury brands, Mercedes and BMW are important competitors, they compete largely in the luxury car segment of the overall automotive industry and are not the volume threat that the Japanese companies are."
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