The Nike Corporation

Paper Summary:

This paper explains that Nike began in the 1960s when Bill Bowerman handcrafted track shoes for his team at the University of Oregon and Phil Knight developed a business plan at Stanford University business school; Nike started exporting of its product in 1989. The author points out that Nike is developing a golf equipment company and its soccer boots became the biggest seller in the largest five European countries in the 4th quarter of 2004. The paper concludes that it is vital that Nike continues to make progress in improving the working conditions in its third-world country manufacturing plants as well as adjusting the labor costs to a range that is "fair" for these employees.

Table of Contents
Statement of Thesis
Introduction
In the Beginning - Nike Corporation
Growth and Expansion
Financials
Nike Corporation Strategy
Community Service
Complications in Production
SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
Competitors
Future Outlook
Recommendations

From the Paper:

"Nike owned subsidiaries are Converse, Inc. a designer, marketer and distributor of footwear, apparel, equipment as well as accessories for an array of fitness and sports activities. Bauer NIKE Hockey Inc. is a leader in the design and distribution of hockey equipment; Cole Haan is a leading designer as well as marketer of designer luxury shoes, purses, accessories as well as coats; Hurley International LLC is a designer, marketer and distributors of athletic footwear as well as designing and marketing apparel for the value chain retail."

More papers on The Nike Corporation:

• Essay # 66686 : "Labor Practices Within the Nike Corporation"
• Business Plan # 58517 : "The Nike Apparel Company"
• Essay # 66652 : "The Nike Shoe Company"

APA Citation:

MLA Citation: