The Motorola Company

Paper Summary:

This paper explains that, even though Motorola led the cellular phone revolution in the U.S.A., it was not able to capture the majority of the market because of the phenomenon of Japanese cellular phones and pagers, which made their entry into the same market at the same time. The author points out that Motorola fought back by learning more about their Japanese competition and competed with them to regain their lost market share by improving the quality of their cellular phones and by lowering costs considerably. The paper relates that, in recent years, Motorola utilized the method of 'Six Sigma', a sound decision-making process to make the company more productive, which stresses the need for the company to maintain continuous innovations within the organization by involving its employees.

From the Paper:

"The Motorola Company was originally known as the 'Galvin Manufacturing Corporation' when it was founded in the year 1928. One of the first products manufactured in this unit was the 'battery eliminator', after which the company has been steadily expanding over the years and is now not only known for being a virtual leader in broadband technologies, and in wireless and embedded electronic product manufacture, but is also recognized for its qualities of a dedication to ethical business practices and also for its creative and innovative ideas. By the year 1994, Motorola had manufactured the world's first 'commercial digital radio system' that actually combines paging, data communications, voice dispatches, and also wireless telephones in one single unit. In 1996, the world's smallest 'wearable' cellular phone was manufactured, and by 2000, it was decided that Motorola would merge with 'General Instrument Corporation' and provide the service of video and voice and data networking for cable and Internet and high-speed service connections. "

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