The Modern Mall

Paper Summary:

This paper looks at the significance of the mall in America in order to analyze the American obsession with shopping. The paper scrutinizes this obsession through a survey of malls and points out the disturbing trends that this obsession reveals about American culture. The paper then explains that by understanding the American obsession with shopping, we can discover more effective methods of limiting consumer spending and achieving better fiscal control.

From the Paper:

"Sharon Zukin points out that one of the problems with shopping addiction is that there are no parental controls in this area. The modern transformation of shopping into public culture has caused many families to plan outings around trips to the mall or shopping forays on big sales such as black Friday. Without parents to limit the true dangers of shopping, the importance of shopping has skyrocketed with any parental limitations. Her book "Point of Purchase: The Transformation of Shopping Into Public Culture" is a detailed survey of the effect on family that shopping addictions brings to the table."

More papers on The Modern Mall:

• Analytical Essay # 72973 : "The Shopping Mall in Modern American Life"
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• Essay # 40608 : "The Mall of America: A Study in Contemporary Marketing Theory"

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