The Modern Day Mall

Paper Summary:

This paper analyzes the situation of the modern day mall through the theories and perspectives of Foucault and Baudrillard. The paper relates that the mall selected in particular is the West Edmonton Mall, which is one of the largest malls in the world.

From the Paper:

"Post-modern day shopping malls have expanded exponentially from the simple strip mall of the past. Malls these days attempt to become tourist attractions, places to visit while on holidays. One such mall of extraordinary size and temptation is the West Edmonton Mall (WEM) in Alberta, Canada. Holding the Guinness Book of World Records largest shopping center in the world, they proclaim themselves the `WEMiSphere,' on their website, a spin-off from their initials (WEM). It has over 800 stores, 21 movie theatres, a chapel, aquariums, a water-park, miniature golf, over one-hundred eating establishments, and much more. Built in four stages from 1981 to 1998, it spans almost fifty blocks in Edmonton. Clearly, this mall exhibits all criteria necessary to be described as a post-modern mall."

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