The Mayborn Group

Paper Summary:

In this article, the writer discusses the Mayborn Group, based in the United Kingdom, that is known in several countries by its products if not by name. The writer points out that since the Mayborn Group's inception it has designed and manufactured several products for household and baby care use. The writer then analyzes the group's financial performance. The writer notes that although the recent business climate has proven difficult the company has survived both reorganization and merger scenarios that has made it stronger, more competitive, and less reactive. The writer concludes that while the Mayborn Group has not always been viewed favorably by the financial markets, it has recently gained positive reviews from both investors and analysts alike due to its restructuring and acquisition strategies.

Outline:
Introduction
Ratio Analysis
Cash Flow
Operating Cost Structure
Conclusion

From the Paper:

"Currently its strategy as listed in its 2005 annual report, the most recent annual report available, is to strengthen its consumer brand awareness and continue to be innovative in its product development. Both of its divisions: the Babycare Products Division and the Household Products Division have strong brand identity but also need to penetrate the global markets in order to meet growth objectives and satisfy shareholder demands for return on investment. An examination of Mayborn's financials, its five year history and three year ratio analysis that follows, indicates that Mayborn is growing in terms of both volume sales and revenue; however, 2003 to 2004 was a transition year for the company and the slight drop in its return on assets and equity indicate some difficulties with its restructuring during those years. Yet, while there were some decreases in revenue, margins, and returns for the last two available years, overall, the Mayborn Group is still on a growth trajectory, as its preliminary numbers for 2005 indicate."

Sample of Sources Used:

• Brands with innovation. (2005). Annual Report, Mayborn Group PLC (online). Retrieved March 24, 2007 from http:// www.mayborngroup.com/finance/PDFs/MaybornRA-2004.pdf
• Industry Centers Housewares and Accessories. (2006, January). Yahoo Finance. Retrieved March 24, 2007 from http://biz.yahoo.com/ic/120/120436.html
• Lowson, R. H. (2002). Strategic Operations Management: The New Competitive Advantage. New York: Routledge.
• Market Data - Mayborn Group. (2006, January). FT.Com Financial Times.
• Miles, M. P., & Covin, J. G. (2002). Exploring the Practice of Corporate Venturing: Some Common Forms and Their Organizational Implications. Entrepreneurship: Theory and Practice, 26(3), 21+.

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