An overview of the marketing strategies of the Mall of America in Bloomington, MN. and how it represents the modern marketing principles of centralized commerce.
Written in 2002; 2,900 words; 5 sources; $ 106.95
Paper Summary:
This paper is on the marketing strategies of the Mall of America in Bloomington, MN. Currently the largest enclosed retail space in the world, it includes a seven-acre theme park, a vast variety of restaurants and nightclubs, and 1000 stores. It demonstrates modern marketing principles of centralized commerce, and the universal appeal of leisure activities in an economy whose participants have a large amount of disposable income. The paper also mentions the mall as a tourist attraction, and discusses how this has come about in the current cultural atmosphere.
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