An examination of the success of the M6 toll road in England using neuro linguistic programming.
Written in 2003; 1,515 words; 11 sources; MLA; $ 49.95
Paper Summary:
This paper examines how the 'M6 Toll' was born as the Birmingham Northern Relief Road and how its transformation was far deeper than its name suggests, as the project represented a radical model for infrastructure projects in the United Kingdom. It looks at how the concession and funding arrangements resulted in a focus on the development of long-term revenue, rather than building cheaply to meet a short-term budget.
Outline
Introduction
MEL and CAMBBA
Public Relations
Belief Systems
Conclusions
Bibliography
From the Paper:
"MEL was very successful in promoting the BNRR. Its success was partly due to the involvement of private industry, which was able to use innovative techniques to convey its message. There is a great contrast between the project's newsletters and the staid announcements from the Highway Agency, eg when the road was officially designated the 'M6 Toll'. (The name itself betrays the Agency's lack of imagination. What will happen if tolls are ever charged on the current M6? Does nobody recall the turnpikes of the 18th and 19th Century?) Shenstone is one of the closest villages to the route. The Chairman of the Parish Council admitted "It has not been as bad as everybody thought it would be. Those involved in the construction have been very pro-active and the disruption has not been as bad." (Edge 2003)"
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