The Lure of E-Commerce

Paper Summary:

This paper analyzes the marketing, economic and technical components of selling goods on line, otherwise known as e-commerce. The paper details why and how this trend is growing in popularity among consumers, as well as the advantages -- and disadvantages to companies. The author uses statistics to illustrate the consumer profile and spending patterns, particularly as they relate to large-name e-commerce outlets. The paper also discusses the elements necessary for a successful on-line business venture, both on the site itself and beyond, in terms of marketing and advertising.

From the Paper:

"According to Marshall Brain of www.howstuffworks.com the "lure of e-commerce" keeps growing. A big positive is lower transaction costs. Bottom line is there is only two ways for a corporation to make money, to make a profit on what they are selling and to cut costs. Everyone is always looking for away to stretch the dollar and many go to extremes to get it with constant downsizing. If a site is implemented well, it will lower costs up front with automation. The company will have less people to pay for customer service and order taking needs."

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