The Latin American Music Industry

Paper Summary:

This paper assesses the techniques and methodologies that fuel the fire behind a potentially future global leader in the music industry, the Latin American Recording Industry. It evaluates the market considerations that will become increasingly important if the market is to continue to expand successfully. It also proposes solutions to the recent decline in Latin American music sales, following the boom of the nineties.
It presents viable alternatives, solutions and innovations for the Latin American music industry, through a detailed analysis of several market characteristics and considerations, including trends, socioeconomic and ethno-musicological factors.

From the Paper:

"Since the 1990's however, the Latin American recording industry has witnessed a decline in growth. Sales, which during the nineties accounted for as much as 7% of the world market, now only account for approximately 4%. A large majority of the recent decline is due to changing market considerations and global trends, socioeconomic factors and technological advances. As the Latin American music market moves into the global market, the use of the internet becomes increasingly critical to success. One of the difficulties faced not only by the Latin American Market, but by all music entrepreneurs is the growing threat of piracy, which technology has enabled."

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