The JC Penney Corporation

Paper Summary:

This paper discusses the JC Penney Corporation, explaining that it is a subsidiary of the parent corporation JC Penney Company as well as one of North America's largest and most well known retailers. The paper further reports that JC Penney operations extend across several sales channels including traditional department stores, retail outlets, catalogue sales, and e-commerce channels and that .C. Penney employees over 150,000 people across North and South America while operating in excess of 1,000 unique store locations. Additionally, J.C. Penney, while having lost market share in past years to its retail competitors such as Wal-Mart and Target Stores, J.C. Penney has maintained its position as the United States' largest catalogue merchant under its JC Penney Catalogue division which includes its e-commerce sales channel.

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