The Internet and International Business

Paper Summary:

This paper discusses how the internet has unleashed a vast amount of opportunity for business and organizations seeking to expand their customer base beyond the borders of their home countries. It demonstrates how the internet's possibilities are virtually limitless as it has the power to connect anyone, anywhere at anytime to people on the opposite side of the world in just seconds. While there are many benefits of using the internet as a vehicle for international business, the paper focuses on two of them, the capability to reach potential customers worldwide and the ability to lower costs, which helps to streamline operating expenses.

From the Paper:

"The Internet has forever changed the way the world conducts business. The possibilities are endless and the opportunities for both buyers and sellers are vast. Any business with a web site or any individual posting goods for sale via the Internet is automatically a member of the global marketplace. A small clothing boutique in Indiana with an online store has a potential customer base of people from all over the world. The benefits of using the Internet for international commerce are many; a S.W.O.T. analysis reveals both the pros and cons of conducting international commerce via the World Wide Web. The most attractive reasons for Internet commerce usually are an increased customer base and the opportunity to reduce operating costs. The most significant weakness if using the Internet for international business lies in the fact that not all goods and services can be sold via the Internet and some firms may be at a disadvantage if they try to sell a product over the World Wide Web which sellers usually prefer human contact in order to close the deal."

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