The Internet's Innovation: E-commerce

Paper Summary:

The paper looks at obstacles to the growth of e-commerce, such as taxation and uncertain legislation, and addresses one obstacle -- lack of consumer confidence -- with several concrete suggestions. The paper suggests that courage is the main thing lacking from most small businesses that keeps them away from e-commerce. It identifies major players in the e-commerce market, and focuses on Southwest Airlines as a company which revolutionized their business through a strategy centered around e-commerce. In conclusion, the paper likens today's businessmen, setting forth to develop an e-commerce market, to Columbus -- they may end up somewhere entirely different from where they expected, but it will surely be worth the journey.

Table of Contents:
- How Unclear Legal Environment Can Stifle Global E-commerce
- Technology Standards for E-commerce
- What Are the Strategies to Increase Business and Consumer Confidence in the Use of Electronic Networks for Global E-commerce?
- What Are the Biggest Barriers to E-commerce?
- Can Small Business Take Advantage of E-Commerce?
- Who Are the Key Players?
- How Safe is E-commerce?
- Conclusion

From the Paper:

"The size of the Internet makes it possible for even the small businessman to enter, as long as he can satisfy orders and keep an inventory so as to fill orders effectively and efficiently.
"The major barriers are timidity, indecision and unpreparedness to enter e-commerce. The Internet will only grow. It will not fade or disappear as a fad might. And, additional safeguards are constantly evolving to finally stymie the electronic intruders.
"In short, e-commerce is a worldwide opportunity which will be the major means of building business in the 21st century."

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• Term Paper # 93429 : "BMW and E-Commerce"

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