The Importance of E-Commerce for Entrepreneurs

Paper Summary:

This paper studies the advantages to developing a business strategy that takes advantage of the power of the internet. It suggests that e-commerce strategies can help just about any type of company usher in new business that it never could have obtained without the existence of the Internet.

Introduction
Advantages of E-Commerce
Disadvantages of E-Commerce
What Every Entrepreneur Needs to Know
Conclusion

From the Paper:

"The Internet and e-commerce present enormous opportunities to entrepreneurs, as they provide access to world markets, achieving the kind of market presence and penetration that has traditionally been exclusively available to larger companies (NSW, Enos). However, there is much more involved in e-commerce than simply creating a Web site."

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