This paper discusses the relationship between the mass media, specifically television, and presidential elections: Function and impact of exit polls, debates and spot commercials on voters.
Written in 1991; 1,800 words; 13 sources; $ 63.95
From the Paper:
"The aim of this paper is to look at the relationship between the mass media, specifically television, and presidential elections. This paper will focus on the function of television in presidential elections through three main areas: exit polls, presidential debates, and spots. The focus is on television for three reasons. First, television reaches more voters than any other medium. Second, television attracts the greatest part of presidential campaign budgets. Third, television provides the candidates a good opportunity to contact the people directly. A second main theme of this paper is the role of television in presidential elections in terms of representative democracy in the United States."
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