This paper discusses the impact of television commercials on children under the age of 13: Research, fantasy vs. reality, desire for products, attention span, styles of ad presentation and effects on family life.
Written in 1990; 2,025 words; 10 sources; $ 71.95
From the Paper:
"The typical American child spends 30 percent of his waking hours in front of a television set. For most children, this adds up to between 28 and 33 hours per week of TVwatching. Small wonder, then, that many people are concerned about the effects of television, particularly television commercials, on youngsters. Advertisers are becoming increasingly sophisticated in their persuasive techniques in this age of deregulation, and children are still the easiest targets of all. In this paper we will examine the impact of TV commercials on children under 13, with special attention to current research, the discrimination between fantasy and reality, the desire for products, the effects on children's attention spans, styles of ad presentation, and some effects on family life."
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