The History of Lush Cosmetics

Paper Summary:

This paper reviews the history of the cosmetic enterprise, Lush. Lush began in England in the Poole, Dorset area in 1978 and built its early revenue structure on a mail order business model. As Cosmetics to Go the company was shut down in 1994 only to restart under the Lush Cosmetics brand shortly thereafter (Lush, 2006). The paper further discusses how while not completely abandoning its mail order business model, Lush Cosmetics primarily relied on a traditional retail structure with outlets in Poole, England. Lush Cosmetics currently operates in excess of 370 stores world-wide with operations in the UK, Canada, Australia, across continental Europe.

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