The Herb Shop

Paper Summary:

This paper is a business proposal for the Herb Shop (THS), a new e-commerce company intended to exploit its market position as an Internet supplier of naturopathic and homeopathic nutritional supplements. It looks at how the company is based out of Houston, TX but plans to use the power of the Internet to access a much larger customer base. It also discusses how the recent failures of many dot com businesses can be surmounted by THS because of its clear business plan, a user-friendly website,and a highly efficient distribution system.

From the Paper:

"The Herb Shop (THS) is a new e-commerce company intended to exploit its market position as an Internet supplier of naturopathic and homeopathic nutritional supplements. The company is based out of Houston, TX but plans to use the power of the Internet to access a much larger customer base. The recent failures of many dotcom businesses can be surmounted by THS because of its clear business plan, a user-friendly website, and a highly efficient distribution system. The company's mission is to lower consumer costs through the Internet while supplying high-quality natural supplements. It is the belief of the company's founders that strict adherence to this mission will permit the company to attract and maintain a strong customer base. Services are expected to exceed the consumer expectations. "

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