This paper applies the four basic marketing Ps to finding a marketing strategy for a new product.
Written in 2005; 678 words; 4 sources; APA; $ 23.95
Paper Summary:
This paper defines the 4Ps: Product, Price, Place and Promotion. The author explains how these elements inter-relate to form the marketing mix. The paper applies the marketing mix to find a marketing strategy for the Segway Human Transporter.
From the Paper:
"According to the Internet Center for Management and Business Administration, Inc., the marketing mix involves the four main elements used by a seller to market its goods and service.s The marketing mix consists of Product, Price and Place---meaning distribution or channels---and Promotion. These four tools, and more specifically the interaction between these elements, shape market demand. Demand is influenced by the combination of product, design, manufacture, packaging, price, channels of distribution, advertising, promotion and selling. In a two-wheeled machine called the Segway Human Transporter ... "
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