This paper compares two similar but competitive Ford products, the Ford Escort and the Mercury Tracer, in context of an industry overview: Competition, pricing, financing, global issues and marketing.
Written in 1994; 1,350 words; 6 sources; $ 47.95
From the Paper:
"The small car market in the United States has increased in importance since the gas crisis of the mid-1970s. American auto makers, who produced large automobiles which registered poor gas mileage, were surprised by imports such as Volkswagen, Nissan, Toyota and Mazda, all of whom stressed economy over luxury. Since that time, some of the luxuries formerly associated with large automobiles have been built into the smaller cars as American manufacturers have sought to build cars which can successfully compete in this lucrative and highly competitive niche. This research examines one auto maker, Ford, and two of its products which would seem to compete against each other: the Ford Escort and the Mercury Tracer.
The Escort was the best selling Ford car for eight consecutive years during the 1980s.. Its sister car, the Mercury Trace ... "
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