An examination of the public relations aspect of the Exxon Valdez oil spill.
Written in 2006; 1,563 words; 4 sources; MLA; $ 51.95
Paper Summary:
The paper analyses the Exxon Valdez oil spill, which occurred on March 24, 1989. The paper examines the environmental concerns of the oil spill, Exxon Valdez being the largest ship ever built for the world's largest oil company. The writer explains that it was not only an industrial accident, but a "technological and organizational disaster" as well. The paper further analyzes the public relations disaster that followed, and concludes that had the crisis been handled differently, Exxon's reputation might well have been enhanced, rather than damaged.
From the Paper:
"The industry's insistence on having its own way regarding the regulation of the Valdez tanker trade, and the government's incremental accession to industry pressure, culminated into a disastrous system failure (Details pp). The general public reacted with anger over the environmental damage and the mar upon the Alaskan wilderness (Details pp). The Exxon spill remains on the list of the world's largest oil spills during the past twenty-five years, and has come to be seen as the nation's largest environmental disaster, since Three Mile Island (Details pp)."
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