A discussion on business practices and the ethics of Internet spam.
Written in 2009; 969 words; 14 sources; MLA; $ 34.95
Paper Summary:
This paper looks at how unsolicited junk email, better known as spam, has become a powerful marketing tool for entrepreneurs around the world. In particular, the paper discusses what spammers fail to recognize, from an ethical standpoint, is the sanctity of an email inbox when it comes to consumer privacy. The paper also examines how federal and state governments have enacted anti-spam legislation in an effort to enforce ethical email practices.
From the Paper:
"What spammers fail to recognize, from an ethical standpoint, is the sanctity of an email inbox when it comes to consumer privacy. CEO Larry Shertz sums it up when he appeals that "people's in-boxes are as much part of their private domain as are their bedrooms" (Shertz, 2008). Nonetheless, big, medium, and small businesses continue to send unsolicited email to consumers every day. Some dress up their ethics by allowing consumers to "opt-in"--agreeing via an online button to receive messages. But often the buttons are misleading, or connected to strings of small text that mislead consumers into signing up for spam. Spam merchants harvest email addresses from lists provided by companies that round them up. Other companies buy email addresses from partnering businesses."
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