Formal business research about a kosher American restaurant and the feasibility of bringing it into the global market through bringing a franchise of it to Israel.
Written in 2001; 3,670 words; 17 sources; $ 101.95
Paper Summary:
As of now, Dougie's Restaurant is having serious internal problems with customer satisfaction. There are plans of expansion of Dougie's into the global market through the opening of a store in the heart of Jerusalem. This report identifies problems and areas which need improvement such as: training and communication skills between employees and customers. This may help lead to increased customer satisfaction and as a result solutions to this problem can be carried over to further stores. The feasibility of a Dougie's Restaurant is also examined.
From the Paper:
"The purpose of this report is to examine the feasibility of the success of a Dougie's Restaurant in Israel based on the analysis of the existing stores in America. It was found that in out pre-existing stores in America, our employee's job training plan lacks informational and communication skills that our employees need. Overall, customers felt employees were too unfamiliar with products, price, and were not able to solve problems. These problems caused a decrease in profits as well as customers. It also caused a lack of motivation among the employees. Inefficient job training and communication skills have lead to a decrease in clientele, productive labor, and profits. These problems will continue to exist in the store that will be opened in Israel if they are not fixed.'
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