The Effects of Culture Jamming

Paper Summary:

In this article, the writer discusses that often too much advertisement influences people to not be critical of the advertisements they see. The writer notes that one way to solve this problem is through culture jamming. The writer further points out that culture jamming is a welcome agent of change that will lead people to not only be actively involved in their views of advertisement, but it will lead more people to react critically to media and advertisements.

From the Paper:

"The shining hope for a revolution in human consciousness lies in the actions of everyday people". Now people live in the world surrounded by advertisement. Often too much advertisement influences people to not be critical of the advertisements they see. One way to solve this problem is through culture jamming. The definition of culture jamming is "the deliberate subversion of media message". The term of culture jamming was "first used by the collage band Negativland to describe billboard alteration and other forms of media sabotage"."

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