A look at the business intelligence and data industry.
Written in 2006; 1,575 words; 5 sources; $ 62.95
Paper Summary:
This document discusses the economics surrounding the business data and intelligence industry. Hoovers is used as a model company to illustrate industry structures, pricing models, and cost structures. Also examined are the effects of the overall economy on revenues in the business data and intelligence industry relative to determining product viability and future growth and demand. The business intelligence and data industry is extremely susceptible to economic downturns since companies purchase intelligence products with discretionary income and in tightening markets, these costs are the first to be jettisoned.
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