An analysis of Anders Gronstedt's book, "The Customer Century: Lessons From World-Class Companies in Integrated Marketing and Communications".
Written in 2002; 1,400 words; 1 sources; $ 53.95
Paper Summary:
This paper answers three questions based on Anders Gronstedt's book, "The Customer Century: Lessons From World-Class Companies in Integrated Marketing and Communications". These questions concern the structure of communications in the marketplace.
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