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The Cruise Industry


# 73986
The Cruise Industry
This paper examines the cruise industry and addresses how a particular product is promoted in the media.
904 words (approx. 3.6 pages) | 4 sources | MLA | 2004 United States


Paper Summary:

This paper examines the cruise industry. It addresses how a particular product is promoted using television, radio and the Internet. The paper identifies the promotional message and discuss how the message is being conveyed and how it appeals to their target market. The paper also explains where in the product life cycle the product is and how that affects the pricing strategy.

From the Paper:

Product Promotion Leisure Cruising. Introduction. According to a report in "Inside Cruising, A Guide for Travel Professionals" the cruise industry is one of fastest growing sectors of the American leisure market. It has experienced more than two decades of spectacular revenue growth. For example the industry carried over million passengers worldwide which represented a percent increase from the previous year."

Cite this paper

APA Citation:

The Cruise Industry (2012, January 15). Retrieved February 10, 2012, from http://www.academon.com/Essay-The-Cruise-Industry/73986

MLA Citation:

"The Cruise Industry" 15 January 2012. Web. 10 Feb. 2012. <http://www.academon.com/Essay-The-Cruise-Industry/73986>




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Nov 08, 2002
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