The Commercialization of Football

Paper Summary:

This paper examines how the commercialization of football has benefited the game and pushes players to being the very best. It looks at how it has improved the quality of the game and given talented players the opportunity to make the most of their capabilities, with the final benefit going to national teams because of the experience that players have gained from training and playing with the best clubs in the world.

From the Paper:

"The commercialization of football teams is not only important for the team itself, but it is important from the economic point of view. As Kevin Roberts says in the "Global Game," which was published by Football Culture, "in our shrunken, money-driven world, talent is the most prized commodity of them all" (Roberts qtd in "The Global Game"). The player who has this "commodity" has the right to sell it to the highest buyer. Professional sports are an area for very great business profits. In 1996, it was calculated that the people spent over 25 billion dollars a year on sports goods and "sports related expenditures" (Linberry 19). This figure does not include the sales profits made from marketing products during sporting events or through the backing of a popular athlete (19)."

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