The Clinton Image

Paper Summary:

This paper states that political image making requires paying close attention to what the people want, to what the people perceive and to what actions will bolster the view of the people toward a political figure. The author believes that Clinton was unusually ability at presenting a winning public image. The author states that Clinton was able to succeed despite the conflicting dual image of an aging rogue whose behavior was not approved and of an effective political leader whose actions were highly admired.

From the Paper:

"Image is a vital element in every political campaign today; the supremacy of television in reaching the people has made image all the more important. At the same time, the way image is shaped and precisely what it means for a given individual vary widely. The case of Bill Clinton shows this fact clearly. In recent weeks, the press has taken to talking about a nationwide "Clinton fatigue," suggesting that the public has tired of Clinton and wants to hear no more about him even though he has two years left in office. At the same time, though, his approval rating remains high and he was recently named the most admired man in America in a poll."

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