An analysis of the audiences and metaphors of globalization in the Daimler-Chrysler merger.
Written in 2006; 675 words; 1 sources; $ 26.95
Paper Summary:
This paper discusses the merger of Chrysler Corporation and Daimler Benz, bringing together two of the largest automotive manufacturers, and also combining two disparate organizational cultures, from two very different geographical regions. The paper further discusses how in order to help facilitate the success of the merger, senior management from both organizations released strategic explanatory and justificatory discourse. The audience for this discourse was both external and internal audiences, including: shareholders, employees and dealers. The primary purpose of this discourse was to overcome the resistance that was being encountered by the merger.
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