The Boeing Company

Paper Summary:

This paper analyzes the Connexion in-flight Internet service as an opportunity to use organizational behaviorism in real world situations. It uses The Boeing Company as a case study and analyzes the opportunity provided by this new technology.

From the Paper:

"The Boeing Company as well as many other companies has suffered greatly since the attacks of 9/11. This study will focus on the opportunity that the company has with the introduction of its new Connexion in-flight Internet service. This Internet service will allow travelers access to the net, email and video services while flying to their destinations. American Aviation regulators certified the technology in May of this year. This would provide a huge opportunity for the company to increase profitability while providing a service to customers."

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