The Birth of the Super Bowl

Paper Summary:

This paper recounts the beginnings of the Super Bowl by first looking at the creation of the AFL. It looks at the role television had in the success of the Super Bowl and the tremendous amounts of money spent by both leagues which encouraged fans to pick sides. The continued success of the Super Bowl and some of the factors that contribute to its success (half time shows, commercial airtime) are also discussed.

From the Paper:

"By 1968, the year of Super Bowl I, America accounted for over 78million households with televisions (out of a worldwide 200million) and its popularity was ever increasing. At this point, television shows that are now steady re-runs on Nick at Nite, were entertaining Americans as they lived their "American Dream". Televised football games were highly popular (much like today) and were a ready source of commercial income for broadcast stations and football franchises. Television programs and commercials were defining what Americans should buy, eat and live by. It was a viable force then as it is now."

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