The Automotive Industry

Paper Summary:

The paper discusses the automotive industry in North America with an emphasis on the General Motors Corporation, which is the largest automotive manufacturer in the world. Particular attention is paid to market events that affect price elasticity, external factors produced by the industry, certain wage inequalities attributable to the unionized work force, and any economic and fiscal policies that can have a broad impact on the overall industry.

From the Paper:

"The automotive industry in North America is led by the big three of General Motors, Ford, and Daimler-Chrysler. While the import manufacturers play a significant role in the overall automotive industry the big three domestic manufacturers essentially define the industry. Yet, of the big three, General Motors, as the largest automotive manufacturer in the world and one of the largest companies in the world, acts as a bell-weather for the automotive industry. No matter how successful an automotive manufacturer is, the decline of the North American domestic automotive manufacturers is a significant industry and economic event and one not to be considered lightly even from a competitive perspective. Increasingly, General Motors is defining the automotive industry not by its success but by its poor performance and conceivable pending failure. General Motors Corporation (GM) is the world's largest automobile manufacturer with manufacturing operations in 32 countries.."

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