The Art Nouveau Movement

Paper Summary:

The paper examines how the Art Nouveau Movement played a large role in transforming how normative geometric designs were used in creating type fonts at the beginning of the 20th century. The organic and natural design schematics of Art Nouveau made it possible to bring curvature and fauna forms into letter formats. The paper explains that the highly styled kind of typography that this created may not have been proper for reading large amounts of text, but certainly it offered an exterior design appropriation that allowed greater freedoms and creativity in general printing techniques.

From the Paper:

"In this study, typography and its design history will be examined. By examining examples of typography related to the Art Nouveau Movement, one can realize the power this form of design had on typesetting. By analyzing the details of how this has become to be a important artistic influence on typography, the letters and designs of Art Nouveau played a revolutionary new approach at the turn of the 19th century. In essence, the Art Nouveau Movement had a large influence on typesetting in typographic history, marking it as a historically important artistic approach well into the early 20th century. The importance of Art Nouveau at the end of the 19th century and into the 20th century is incalculable."

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